Hertz is the world's largest car rental company by revenue and one of the most recognised brands in travel. Founded in 1918, Hertz operates the #1 Club Gold loyalty programme — one of the industry's most generous — and is known for its extensive fleet range from economy hatchbacks to prestige and exotic vehicles. Hertz is particularly strong at US airport locations where its Aisle Choice service lets members pick any car in their category.
Strengths
- Extensive global network — particularly strong in the USA, Europe and Australia
- Gold Plus Rewards loyalty programme with real value for frequent renters
- Large fleet diversity including prestige, SUV and speciality vehicles
- Generally reliable vehicle quality and consistent service standards
- Aisle Choice at US locations — pick any car in your booked category
Things to be aware of
- Rack rates (undiscounted) can be significantly higher than competitors
- Upselling of insurance and extras at the desk is persistent
- Not always the cheapest option — always compare before booking
- Post-rental billing disputes can take time to resolve
Best for
Business travellers and frequent renters who value loyalty rewards and vehicle quality consistency. Also excellent for prestige and larger vehicles.
Where to find Hertz
Hertz operates at airports, city centres and rail stations across the globe. Their locations are well-represented in our search results — compare Hertz against other suppliers for your dates to see if they offer the best value for your trip.
Tips for booking with Hertz
- Always compare the total price including any mandatory fees before booking — the headline price may not include local taxes or airport surcharges.
- Check the fuel policy carefully — full-to-full is almost always more economical than full-to-empty.
- Review the excess amount on your CDW/insurance — consider whether standalone excess insurance would be cheaper.
- Membership programmes (Hertz has loyalty schemes) can offer upgrades and priority service at busy periods.
- Book at least 3–4 weeks ahead for peak summer periods to secure the best vehicle choice.