Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis, Missouri, with a simple philosophy: 'Take care of your customers and employees first, and the profits will follow.' Today Enterprise is the largest car rental company in the world by fleet size, with over 1.7 million vehicles across 9,500 locations. The company consistently tops customer satisfaction surveys — particularly for its neighbourhood branches where staff are known for their personal service. Enterprise's National and Alamo brands complement its own network for airport locations.
Strengths
- Consistently rated #1 for customer service in the North American car hire market
- Enormous fleet — excellent availability even for unusual vehicle types
- Enterprise Plus loyalty programme with no blackout dates
- National and Alamo sister brands offer airport specialisation
- Strong neighbourhood network — good for insurance replacement rentals
Things to be aware of
- US-centric — international network less extensive than European competitors
- Airport locations less prominent than neighbourhood branches in the US
- Website can be slower to compare than using a comparison tool
Best for
North American road trips and travellers who prioritise customer service over rock-bottom pricing. Excellent for families needing larger vehicles.
Where to find Enterprise
Enterprise operates at airports, city centres and rail stations across the globe. Their locations are well-represented in our search results — compare Enterprise against other suppliers for your dates to see if they offer the best value for your trip.
Tips for booking with Enterprise
- Always compare the total price including any mandatory fees before booking — the headline price may not include local taxes or airport surcharges.
- Check the fuel policy carefully — full-to-full is almost always more economical than full-to-empty.
- Review the excess amount on your CDW/insurance — consider whether standalone excess insurance would be cheaper.
- Membership programmes (Enterprise has loyalty schemes) can offer upgrades and priority service at busy periods.
- Book at least 3–4 weeks ahead for peak summer periods to secure the best vehicle choice.